Zits Happen Product Launch
Fresh & educational, Proactiv’s 2023 brand refresh celebrated the new look & feel with the launch of Zits Happen packaging.
Brand Refresh
Modern with hints of nostalgia, Proactiv leaned into a classic pop art feel, bold colors, playful animation & graphic elements.
Packaging Exploration
Born in the 90s, Proactiv challenged to reinvent its look & feel to attract the new Gen Z consumers, while also reengaging their original millennial clientele. The goal: How far can the boundaries be pushed in the overall design, color & aesthetic?
The Outcome
Modern & fluid typography, a subtle graphical approach & a fresh rich color palette that nods to Proactiv’s classic teal.
